Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not.  Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. <a href= "https://stord.link/mystery">Learn how your consumers truly experience your brand today!</a> The Big Takeaway <ul> <li>Brian Johnson's brand generated an annual revenue of approximately $4.5 million.</li> <li>Quality control issues have affected customer satisfaction according to recent reviews.</li> <li>Their average review rating for their top product is declining due to quality control issues.</li> <li>Pricing on Amazon is significantly lower than on the brand's website.</li> <li>Brian Johnson hasn't really been pushing the brands' presence in his socials.</li> <li>Blueprint's performance is not as impressive as their competitors.</li> </ul> Timestamps <ul> <li>00:00 - Introduction to Brian Johnson and Blueprint</li> <li>03:03 - Blueprint's Performance on Amazon</li> <li>05:45 - Revenue Analysis and Keyword Analysis </li> <li>08:58 - Quality Control Issues and Customer Feedback</li> <li>11:48 - Brand Strategy and Pricing Dynamics</li> <li>15:06 - Conclusion: The Future of Blueprint</li> </ul> As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to <a href= "https://podcasts.apple.com/us/podcast/the-ecomcrew-ecommerce-podcast/id1056042180"> leave us a review on iTunes</a> if you enjoy our content. Thanks for listening! Until next time, happy selling!

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E606: Is Bryan Johnson's "Blueprint" Amazon Brand Dying?

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