Sponsored by Magellan AI. Real spend signals helped Blue Wire close one of their biggest deals of the year. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3196/2025-12-16">See how they did it</a><ul>
<li><a href="https://podnews.net/press-release/og-podcasts-oxford-road">Some of the best performing podcasts for advertisers are tried and trusted shows that have been established for more than five years.</a> That's according to Oxford Road's ORBIT data, which draws on $1.6bn+ in ad campaigns. Top performing shows include The Tim Ferris Show, Young and Profiting with Hala Taha, and Crime Junkie - all of whom have been podcasting since before March 2020, and out-perform newer shows.</li>
<li><a href="https://futurism.com/artificial-intelligence/washington-post-ai-generated-podcasts-internal-tests?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-16">The Washington Post knew that its AI-produced podcasts were going to be poor after internal tests</a> but launched them anyway, reports Futurism. A <a href="https://laist.com/brief/news/questions-of-accuracy-arise-as-washington-post-uses-ai-to-create-personalized-podcasts?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-16">piece in LAist</a> quotes Gabriel Soto from Edison Research - 1 in 5 podcast consumers say they've listened to an AI-narrated podcast; but many prefer the human connection, he says.</li>
<li>The <a href="https://www.howtogeek.com/apple-podcasts-good-again-new-features/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-16">new features in Apple Podcasts makes the app "finally good again"</a>, says HowToGeek. The automated chapter feature is "really slick", according to none other than Podcasting 2.0's Dave Jones, who says that he's <a href="https://podcastindex.social/@dave/115723720758775048?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-12-16">now using Apple Podcasts for</a> his work-related podcasts. (You get the new features by updating your device to v26.2 - chapters and timed links are also visible on Mac using 26.2 as well).</li>
</ul><a href="https://podnews.net/update/orbit-older-shows">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/2968/2025-12-16" rel="sponsored">Try Audyllic - Podcast sound</a> &mdash; Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.com</li><li><a href="https://podnews.net/class-click/2382/2025-12-16" rel="sponsored">🎧 Grow Your Podcast On Player FM</a> &mdash; Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!</li><li><a href="https://podnews.net/class-click/3085/2025-12-16" rel="sponsored">Real Audience Growth for Creators</a> &mdash; Reach More Listeners and Viewers! Grow Your Podcast with Proven Results.
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