Who Do You Trust? Rethinking Media in a Fractured World

The media landscape is changing – and fast. 

In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations. 

From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today’s fractured media world. 

Listen For

6:54 The New Media Relations Battlefield
8:56 The Rise of News Avoidance
14:22 Broccoli vs. Mars Bar: Explaining News to a Teen
19:59 The Power of Owning Your Channels
20:55 Answer to Last Episode’s Question From Guest Sue Heuman

Study with Peppercom Navigating a Changing Media Landscape | Institute for Public Relations

Guest: Tina McCorkindale, PhD

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