Do hard things. Become unbreakable. Let’s end the year on a high note. It’s time to turn&nbsp;quitters into people who commit, courtesy of one of the toughest people on the planet.&nbsp;Fire aim&nbsp;ready!If the name&nbsp;Joe De Sena&nbsp;strikes a familiar chord, it’s likely because he’s the entrepreneurial mastermind behind&nbsp;Spartan—the obstacle course racing series that became a global phenomenon. Fewer&nbsp;know he’s also the evil genius behind&nbsp;Death Race—perhaps the most absurd sufferfest ever conceived.&nbsp;Under appreciated is just what an utter machine this guy is. An absolute endurance freak, in a mere one week period, Joe completed the&nbsp;Vermont 100&nbsp;mile run,&nbsp;Ironman Lake Placid,&nbsp;andthe&nbsp;Badwater 135.&nbsp;In addition, Joe knocked off 50 ultramarathons and 14 Ironman events in a single year (a certain kind of insanity that must be some kind of record). To top it off, on a whim, he once ran&nbsp;from New York City to Vermont.A man of questionable masochism, Joe knows hustle. But his relentlessness isn’t limited to athletics. It begins with business, servicing mafioso swimming pools as a Queens high schooler. It appears&nbsp;in academics. It took him four attempts to secure admission to Cornell. And, most importantly, it shows up in service. At his Vermont farm, Joe freely welcomes all who dare join in his legendary daily&nbsp;grind. Everything Joe does—be it Spartan,&nbsp;his books&nbsp;or public speaking—reflects his genuine commitment to helping millions of people live healthier more fulfilling lives.Today he shares his extraordinary story.This is a conversation about commitment to an ideal. How to manifest the better self within. And pay it back in service to others.It’s about Joe’s colorful life path. His Good Fellas-esque upbringing. His natural-born entrepreneurial inclinations. His insane endurance feats and unique relationship with suffering. And the impenetrable focus required to accomplish lofty dreams.But more than anything,&nbsp;this is about turning quitters into people who commit.&nbsp;It’s about why doing hard things makes you better, happier and healthier. And it’s about the potential we all possess to catalyze radical transformation.From the heart, Joe is bullshit-free and 100% authentic. His message is powerful. Entirely experience-based. And paired with practical tools fundamental to shattering stagnation.The visually inclined can watch our exchange on&nbsp;<a href="https://youtu.be/pTpgBd4-voQ" rel="noopener noreferrer" target="_blank">YouTube</a>. And as always, the podcast streams wild and free on&nbsp;<a href="https://bit.ly/rrpitunes" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>&nbsp;and&nbsp;<a href="https://bit.ly/rrpspotify" rel="noopener noreferrer" target="_blank">Spotify.</a>May his words propel you to craft your own challenge for this impending new year—something extraordinary.So let’s dive into it headfirst. Or, as Joe says,&nbsp;fire, aim, ready.Peace + Plants,<img src="http://www.richroll.com/wp-content/uploads/2014/11/RR-SIGNATURE-FOR-WEB-1101.png">Listen, Watch &amp; Subscribe<a href="http://bit.ly/rrpitunes" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>&nbsp;|&nbsp;<a href="http://youtube.com/richroll" rel="noopener noreferrer" target="_blank">YouTube</a>&nbsp;|&nbsp;<a href="http://bit.ly/rrpspotify" rel="noopener noreferrer" target="_blank">Spotify</a>&nbsp;|&nbsp;<a href="http://bit.ly/rrpstitcher" rel="noopener noreferrer" target="_blank">Stitcher</a>&nbsp;|&nbsp;<a href="http://bit.ly/rrpgoogle" rel="noopener noreferrer" target="_blank">Google Podcasts</a>Thanks to this week’s sponsorsBlinkist:&nbsp;Unlimited access to read or listen to a massive library of condensed non-fiction books from self-help, to business, health, and history—all for one low price. Join me and 12 million others gleaning from the best and brightest. Try Blinkist&nbsp;FREE for 7 days&nbsp;AND get&nbsp;25% off&nbsp;a Blinkist Premium membership at&nbsp;<a href="https://www.blinkist.com/nc/partners/rich-roll-podcast" rel="noopener noreferrer" target="_blank">blinkist.com/richroll</a>.JUST Egg:&nbsp;A better egg for you and the planet. Made entirely from plants,&nbsp;<a href="https://www.ju.st/" rel="noopener noreferrer" target="_blank">JUST Egg</a>&nbsp;is protein-packed, has ZERO cholesterol, and is a delicious, nutritious, and more sustainable way to start your day. You can find it at most grocery stores, your local co-op, Amazon Prime Now, and Instacart. Look for&nbsp;<a href="https://www.ju.st/" rel="noopener noreferrer" target="_blank">JUST Egg</a>&nbsp;in the egg fridge, or find the frozen&nbsp;<a href="https://www.ju.st/" rel="noopener noreferrer" target="_blank">JUST Egg</a>&nbsp;folded for easy breakfast sandwiches.Joovv:&nbsp;Enhance your health, recovery, and sleep with Joovv light therapy. Discover the science of light therapy and how it can help you reach your health &amp; fitness goals at&nbsp;<a href="https://joovv.com/pages/richroll?afmc=ta&amp;utm_campaign=ta&amp;utm_source=leaddyno&amp;utm_medium=affiliate" rel="noopener noreferrer" target="_blank">Joovv.com/richroll</a>. Use that URL and when you’re there you’ll see a unique code that will give you a free gift with your purchase. Exclusions apply, limited time only.Squarespace:&nbsp;The easiest way to create a beautiful website, blog, or online store for you and your ideas.&nbsp;Save 10%&nbsp;on your first purchase at checkout when you visit&nbsp;<a href="https://www.squarespace.com/?channel=podcast&amp;subchannel=richroll&amp;source=richroll" rel="noopener noreferrer" target="_blank">squarespace.com/richroll</a>&nbsp;and use the discount&nbsp;code&nbsp;RICHROLL&nbsp;at checkout.SHOW NOTES:<ul><li>Connect with Joe:&nbsp;<a href="https://joedesena.com/" rel="noopener noreferrer" target="_blank">Website</a> |&nbsp;<a href="https://www.instagram.com/realjoedesena/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;|&nbsp;<a href="https://twitter.com/realJoeDeSena" rel="noopener noreferrer" target="_blank">Twitter</a>&nbsp;|&nbsp;<a href="https://www.facebook.com/realJoeDeSena" rel="noopener noreferrer" target="_blank">Facebook</a></li><li>Podcast:&nbsp;<a href="https://race.spartan.com/en/spartan-podcast" rel="noopener noreferrer" target="_blank">Spartan Up!</a></li><li>Book:&nbsp;<a href="https://www.amazon.com/gp/product/B00E78IFYO/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0" rel="noopener noreferrer" target="_blank">Spartan Up! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life</a></li><li>Book:&nbsp;<a href="https://www.amazon.com/gp/product/B079DWR38J/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1" rel="noopener noreferrer" target="_blank">The Spartan Way: Eat Better. Train Better. Think Better. Be Better.</a></li><li>Spartan Race:&nbsp;<a href="https://race.spartan.com/en/race/find-race?_ga=2.119195465.1387962052.1607452638-1583558015.1606161422" rel="noopener noreferrer" target="_blank">Find Your Race</a></li><li>Death Race:&nbsp;<a href="https://adventure.howstuffworks.com/outdoor-activities/hiking/death-race.htm" rel="noopener noreferrer" target="_blank">About</a></li><li>YouTube:&nbsp;<a href="https://www.youtube.com/watch?v=Gt9cUwSobi8&amp;ab_channel=mastermindtalks" rel="noopener noreferrer" target="_blank">Joe De Sena On Grit</a></li><li>Outside:&nbsp;<a href="https://www.outsideonline.com/1922771/meet-most-punishing-man-fitness#close" rel="noopener noreferrer" target="_blank">Meet the Most Punishing Man in Fitness</a></li><li>Boston Business&nbsp;<a href="https://www.bizjournals.com/boston/news/2019/11/01/spartan-founder-joe-de-sena-sounds-off-on.html" rel="noopener noreferrer" target="_blank">Journal: Spartan founder Joe De Sena sounds off on corporate wellness</a></li><li>Men’s Health:&nbsp;<a href="https://www.menshealth.com.au/spartan-race-joe-de-sena" rel="noopener noreferrer" target="_blank">Spartan Founder Joe De Sena On “Letting People Out Of The Zoo”</a></li></ul>I'm proud to announce my new book 'Voicing Change'. To learn more &amp; pre-order now, visit,&nbsp;<a href="http://richroll.com/vc" rel="noopener noreferrer" target="_blank">richroll.com/vc</a>HOW&nbsp;CAN I SUPPORT THE PODCAST? Tell Your Friends &amp; Share Online!Subscribe &amp; Review:&nbsp;Please make sure to review, share comments and subscribe to the show on the various platforms (<a href="https://itunes.apple.com/us/podcast/the-rich-roll-podcast/id582272991?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts,</a>&nbsp;<a href="http://youtube.com/richroll" rel="noopener noreferrer" target="_blank">YouTube</a>&nbsp;&amp;&nbsp;<a href="http://bit.ly/rrpspotify" rel="noopener noreferrer" target="_blank">Spotify</a>). This helps tremendously!Patronize Our Sponsors:&nbsp;Supporting the companies that support the show! For a complete list of all RRP sponsors and their respective vanity URLs and discount codes,&nbsp;click the '<a href="https://www.richroll.com/sponsors/" rel="noopener noreferrer" target="_blank">Sponsors</a>' tab in the '<a href="https://www.richroll.com/shop/" rel="noopener noreferrer" target="_blank">Shop</a>' menu.Spread The Word:&nbsp;Help grow our reach by sharing your enthusiasm for the podcast and/or your favorite episodes by posting about it on social media.Thank The Team:&nbsp;I do not do this alone. Send your love to&nbsp;<a href="http://www.jasoncamiolo.com/" rel="noopener noreferrer" target="_blank">Jason Camiolo</a>&nbsp;for production, audio engineering and show notes; Margo Lubin and&nbsp;<a href="https://www.blakecurtis.net/" rel="noopener noreferrer" target="_blank">Blake Curtis</a>&nbsp;for video, editing and graphics; portraits by&nbsp;<a href="https://www.pranalens.com/" rel="noopener noreferrer" target="_blank">Ali Rogers</a><a href="http://davydoes.com/" rel="noopener noreferrer" target="_blank">;</a>&nbsp;and theme music by Tyler Piatt. Trapper Piatt &amp; Hari Mathis.Amazon Disclosure: Books and products denoted with an asterisk are hyperlinked to the Amazon affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.

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Joe De Sena Turns Quitters Into People Who Commit

Rich Roll