Back in November, I was invited to take part in an entrepreneur-centric event in my city called <a target="_blank" href="https://www.stlouisstartupweek.com/">STL Startup Week</a>.I knew I’d talk about how I ended up running a cocktail business and what all that entails, but it also felt important to cover how hard and emotionally draining it is. To that end, I felt it was important to talk about the “fuel” I’ve found that sustains me when the going gets tough.When we start a business, I think it’s also important to ask, “Why am I even doing this?” Is this for money, fame, because I feel pressure, because I want to, or something else? For the toll it takes, I worry about people making the decisions for reasons that are about money, fame, or impressing others.We’re at a time in history when entrepreneurship is being lionized. It’s hard and perhaps admirable. But, I also believe that running a company is not a more ennobled path. It is simply a path. We need to be honest with ourselves because life is too short to be doing things for others.In the talk, I mention a Google Doc with links, quotes, etc. <a target="_blank" href="https://docs.google.com/document/d/1_3pycBihgbnu1gY8KoZZcZBFlhKdvhUZoHumK-bb_eU/edit?usp=sharing">You can access it here</a>.It’s <a target="_blank" href="https://youtu.be/Tsx2p1-6HYs?si=lHe6zvYSIG-oe5XF">also available here on Youtube</a>. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://decodingcocktails.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">decodingcocktails.substack.com</a>

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Podcast ep. 71: Chris LeBeau on running a cocktail business

Decoding Cocktails

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