If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them? In this week's episode, Don and Kyle talk with Josh Taylor, CMO of OptSpot, about how his agency transformed by niching down to serve only car wash owners. Josh shares how narrowing their audience helped them go from charging $50/month to $2,500/month, built a 99% client retention rate, and created a repeatable, strategic playbook for success. Listen in to learn how to scale your business without burning out. Click <a href= "https://optspot.com">HERE</a> to check out Opt Spot, and click <a href="https://storybrand.com/agency/">HERE</a> to transform your marketing business into a StoryBrand Certified Agency. -- Click <a href="http://storybrandyourbusiness.com/">HERE</a> to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click <a href="https://marketingmadesimple.com">HERE</a> to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at <a href= "https://storybrand.ai/">StoryBrand.ai</a>. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at <a href= "https://storybrand.ai/">StoryBrand.ai</a>. Learn how to make your marketing and messaging work using a proven framework in the updated book, <a href= "https://a.co/d/6rHZx41">Building a StoryBrand 2.0</a>. Order it now on <a href= "https://a.co/d/6rHZx41">Amazon</a> or wherever you buy books!

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#44: Could Niching Down Be the Fastest Way to Scale?

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