Sponsored by Magellan AI. Let's talk podcast ad spend benchmarks. Get the Q2 rundown from Cameron, live on August 20. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3633/2026-08-06">Join the webinar</a><ul>
<li>13% of US weekly podcast consumers say <a href="https://ssrs.com/insights/tv-and-the-podcast-star/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-08-06">they consume podcasts most often... on the television</a>. Edison Podcast Metrics report that it's the highest figure yet - and reflects the growing number of podcasts making it to YouTube, Netflix, Tubi and other video platforms.
<ul>
<li>It does beg the question: what is Apple Podcasts doing about Roku and Android TV, which dominate the connected TV world? Apple Podcasts on an Apple TV will get access to video podcasting in the next few months - but isn't available at all from a Google TV streamer or a Roku device.</li>
</ul>
</li>
<li>Spotify has expanded its EQUAL program with its first EQUAL Podcast Ambassador, hoping that the company can help elevate women podcasters and help promote women creators behind the podcast microphone. It's Morgan Absher, the host of Spotify show <a href="https://podnews.net/podcast/i97jz"><cite>Two Hot Takes</cite></a>, who told Podnews: "When I started podcasting, the first place you look is the charts, and there weren't really many women at the top. A program like this really helps get us on an even playing field and makes the success stories a lot easier to come by. And I hope to hear more of them."
<ul>
<li>We have a full interview in tomorrow's <a href="https://podnews.net/podcast/i5hv2"><cite>Podnews Weekly Review</cite></a> podcast.</li>
</ul>
</li>
<li>The founder of Crooked Media, Tommy Vietor, isn't happy with Spotify - <a href="https://podnews.net/confirm/x.com/tvietor08/status/2085073214968037428">he starts an X post</a> saying "Very cool of Spotify to try and destroy the podcast industry". He's quoting our story unveiling Spotify's controversial new <a href="https://podnews.net/article/spotify-threat-ad-skipping">Skip Ahead</a> feature; and <a href="https://www.mediaite.com/media/news/pod-save-america-host-accuses-spotify-of-trying-to-destroy-the-podcast-industry-with-latest-offer/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-08-06">Mediaite has taken up the story</a>.</li>
</ul><a href="https://podnews.net/update/podcast-tv-consumption">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3622/2026-08-06" rel="sponsored">The &#34;Episode Engineering&#34; trick to unlock clients</a> &mdash; Converting clients from a podcast is like pulling teeth... Unless you build 3 specific segments into every episode that naturally prime & attract your best buyers. This free case study shows you how.</li><li><a href="https://podnews.net/class-click/3606/2026-08-06" rel="sponsored">Need a plain-English tech guest?</a> &mdash; Give your listeners tech help that finally clicks. Frank Bravo explains online safety, scams, and phones in plain English. Reliable, great audio, prep-ready. 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