Grab a simple bouquet from your local grocery store and you're activating a global network of farms, shipping companies, wholesalers, distributors, and retailers. Zachary Crockett stops to smell the roses. <ul><li>SOURCES:<ul><li><a href="https://www.mellano.com/">Bob Mellano</a>, vice president of wholesale operations for Mellano & Company.</li><li><a href="https://www.ocwholesaleflowers.com/">Jasmine Gomez-Gonzalez</a>, chief operations officer at OC Wholesale Flowers.</li></ul></li></ul> <ul><li>RESOURCES:<ul><li>"<a href="https://www.washingtonpost.com/world/interactive/2025/valentines-flowers-imports-tariffs-colombia/">From Colombia with love: The journey of a Valentine’s Day bouquet</a>," by Júlia Ledur and Fabiola Ferrero (The Washington Post, 2015).</li><li>"<a href="https://www.marketplace.org/story/2025/02/12/valentines-day-bouquet-flowers-supply-chain">Your Valentine’s Day bouquet probably came a long way</a>," by Daniel Ackerman (Marketplace, 2015).</li><li>"<a href="https://cutflowers.ces.ncsu.edu/welcome/brief-history-of-specialty-cut-flower-production/">A Brief History of Specialty Cut Flower Production</a>," by Ben Bergmann (NC State Extension).</li><li><a href="https://www.mellano.com/">Mellano & Company</a>.</li><li><a href="https://www.ocwholesaleflowers.com/">OC Wholesale Flowers</a>.</li></ul></li></ul>  Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

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The Economics of Everyday Things

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