Today, we’re diving into external marketing with <a href='https://greatskinkc.com/'>AesthetiCare</a>’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business. In today's discussion:<ul><li>Building brand recognition within your local community</li><li>Connecting with other businesses for collaboration</li><li>Finding like-minded businesses that align with your goals</li><li>Hosting small, impactful events</li><li>Organizing give-back events to engage your community</li><li>Defining the goal of each event for maximum success</li><li>Customizing events to fit your brand and audience</li><li>Starting small: One event a month to build momentum</li><li>Social media strategies that are working today</li><li>Using AI to streamline marketing and operations</li></ul> Links & Resources:<a href='https://www.lmconnectkc.com/'>LM Connect</a> <a href='https://mintaesthetics.com/product/e-course-subscription/'>MINT Online E-courses</a> <a href='https://mintaesthetics.com/courses/hosting-events/'>Events E-course</a> <a href='https://mintaesthetics.com/virtual-training/'>Virtual Training</a> <a href='https://mintaesthetics.com/courses/marketing/'>Marketing E-course</a> Ads from the episode: <a href='https://my.vrtly.ai/onboarding/?code=mintreferral1'>Vrtly Screen Management</a> <a href='https://mintaesthetics.com/group-training/#group-training'>Tuesday Training</a> <a href='https://mintaesthetics.com/c2w-nomination-form/'>Clinics To Watch Nomination Form</a> <a href='https://mintaesthetics.com/product/e-course-subscription/'>Online E-courses</a> <a href='https://mintaesthetics.com/courses/front-desk-for-managers/'>The Front Desk for Managers</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey

Making a (Multi) Million Dollar MedSpa

AI Chapters

AI Insights

Reviews