In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation" Topics discussed in this episode:<ul><li>What the five major factors for conversion rate optimization in ecommerce are</li><li>The importance of data and analytics in improving an ecommerce business's performance</li><li>What are some  misconceptions about conversion rate optimization</li><li>How risk-taking in conversion rate optimization can be beneficial for ecommerce businesses </li></ul>Links & Resources Website: <a href='https://conversionsciences.com'>https://conversionsciences.com</a> LinkedIn: <a href='https://linkedin.com/in/bmassey'>https://linkedin.com/in/bmassey</a> X/Twitter: <a href='https://twitter.com/bmassey'>https://twitter.com/bmassey</a> Get access to more free resources by visiting the podcast episode page at <a href='https://t.ly/ploWJ'>https://t.ly/ploWJ</a> Subscribe & Listen Everywhere:Listen On: ​<a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNzYzMjkwLnJzcw=='>Google Podcasts</a><a rel="payment" href="https://www.buymeacoffee.com/clauslauter">Support the show</a>Our Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a>

Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

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Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

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