BUILD YOUR BRAND w/ <a href= "https://freebrandcall.com/mattlebris">Brand Builders Group</a> Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset. Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want. If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility. <a href= "https://www.youtube.com/@MattLeBris">Watch all episodes on YouTube</a> What You'll Learn <ul data-start="879" data-end="1209"> <li data-start="879" data-end="919"> Why uniqueness > differentiation </li> <li data-start="920" data-end="987"> How to reinvent yourself instantly ("plant, pivot, and go") </li> <li data-start="988" data-end="1061"> Why personal branding is not about you — it's about who you serve </li> <li data-start="1062" data-end="1111"> The Trajectory Test for long-term success </li> <li data-start="1112" data-end="1163"> The real reason you're not making money yet </li> <li data-start="1164" data-end="1209"> How to overcome the fear of rejection </li> </ul> Links <ul data-start="1228" data-end="1381"> <li data-start="1228" data-end="1299"> Free personal brand strategy call: freebrandcall.com/mattlebris </li> <li data-start="1300" data-end="1381"> Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris </li> </ul> Connect with Rory <ul> <li>Instagram: <a href= "https://www.instagram.com/roryvaden/">https://www.instagram.com/roryvaden/</a></li> <li>Website: <a href= "https://roryvaden.com/">https://roryvaden.com/</a></li> </ul>

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