In this episode we dig into a practical, 30-day pre-order plan built for writers with small followings (or no following), limited time, and a whole lot of heart. No fluff, no clickbait—just smart moves that create real curiosity and guide readers toward a confident yes on release day. We start by reframing pre-orders for small platforms: you’re not shouting into the void, you’re leading with value. That means sharing content readers already search for—true-crime sparks for thrillers, trope takes for romance, world-building wins for fantasy, and concrete tips for nonfiction. Then we tap borrowed audiences and we unpack this idea in our show. As launch nears, we move from concept to book. We replace bland countdowns with a “reader hook”  and talk about “book fairy drops” and why we love them!  If you’ve ever thought, “I can’t do a pre-order; no one knows me,” this conversation flips that script. Pick two tactics you can sustain, focus for 30 days, and lead with generosity. Curiosity beats volume, every time.  If this was helpful, subscribe, share the episode with an author friend, and text the word podcast to 888-402-8940 to send us your questions or show ideas. Your next best pre-order move—what will it be?<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/664939/open_sms">Send us your feedback!</a>📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number! Please leave a review on Apple Podcasts! <ol> <li> Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.</li> <li> Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.</li> <li> Rate the podcast: Click on the stars to give the podcast a rating.</li> <li> Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.</li> <li> Save: Once you've written your review, click "Save" to submit it. </li> </ol> Can't use Apple Podcasts? Email us your review and we'll put it on our website: <a href='mailto:%20info@amarketingexpert.com'>info@amarketingexpert.com</a>.

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