Let's put AI on the corner of a moment and remind ourselves of the OG marketing ideas that still make sense. In this episode, Mark Schaefer and Andy Crestodina talk about the enduring need for strong branding, live events, and sex (you'll just have to hear the whole story!). <a id= "m_2596403537016519221OWAf247c833-bd48-ca7a-5223-f66bbf432d0b" title="https://businessesgrow.com/" href= "https://businessesgrow.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/&source=gmail&ust=1762175226835000&usg=AOvVaw1sgD6P7b3i8byAG2DxjD_c"> Mark Schaefer </a>is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is <a id= "m_2596403537016519221OWA090502ce-6772-dba3-c091-6a26bddd64b2" title="https://businessesgrow.com/uprising/" href= "https://businessesgrow.com/uprising/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/uprising/&source=gmail&ust=1762175226835000&usg=AOvVaw28U-OfpKCvBUobPZ1jDWW4">The Uprising</a>. For more of Mark's insights every week, subcribe to his <a id= "m_2596403537016519221OWA2d771d8f-7703-be4d-ae06-b446116ede38" href="https://businessesgrow.com/blog/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/blog/&source=gmail&ust=1762175226835000&usg=AOvVaw1Sr5_vqmr0Eeaa_X8vLZXI">award-winning blog</a>. Mark also offers <a id= "m_2596403537016519221OWA13b9d454-a033-cafe-f248-08bacc64c4f3" href="https://businessesgrow.com/social-media-speaker/marketing-class/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/social-media-speaker/marketing-class/&source=gmail&ust=1762175226835000&usg=AOvVaw0DfB0VCT9Ngu0vRFSZ009q">classes in personal branding and professional speaking</a>. Andy Crestodina is CMO and Co-Founder of Orbit Media, an award-winning 55-person digital agency. He has 23_ years of experience in analytics, SEO, content strategy and visitor psychology ...and months of experience in AI. Andy has applied his expertise in SEO and conversions to drive both visibility and lead generation for 1000+ businesses since 2001.

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