“Shifting from advocacy to inquiry is really important, and I think most leaders today are probably advocacy heavy because it's the model that we see most.” – J. Scott The finer details of this episode:<ul><li>Importance of leading the way in marketing and working with clients</li><li>Transforming high-potential individuals into high-functioning teams</li><li>Rationalizing tasks and initiatives to align with customer satisfaction, team member satisfaction, and profitability</li><li>Change management and involving stakeholders in driving change</li><li>Approach to problem-solving and decision-making in leadership</li><li>Balancing advocacy and inquiry in leadership and marketing</li><li>Involving team members in leadership meetings and problem-solving process</li></ul> Episode resources:<ul><li>Summit Virtual CFO by Anders website: <a href="https://www.summitcpa.net/">https://www.summitcpa.net/</a></li><li>Love our content? Sign up for our newsletter: <a href="https://www.summitcpa.net/summit-newsletter">https://www.summitcpa.net/summit-newsletter</a></li><li>Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: <a href="https://vcfo.summitcpa.net/ddc">https://vcfo.summitcpa.net/ddc</a></li><li>Connect with Jason here: <a href="https://www.linkedin.com/in/jasonscott120vc/">https://www.linkedin.com/in/jasonscott120vc/</a></li><li>Check out 120Vc here: <a href="https://www.120vc.com/">https://www.120vc.com/</a></li></ul> Timestamps:Leadership and Change Implementation (00:00:14)Discussion on leadership, change implementation, and project management with J Scott from 120 VC. Marketing and Thought Leadership (00:00:29)Transition from thought leadership to marketing strategies and leading teams in marketing efforts. Creating High Performing Teams (00:01:32)Introduction to the topic of creating high performing teams with J. Scott from 120 VC. Transforming Cost Centers to Profit Centers (00:02:32)Discussion on transforming groups from cost centers to profit centers and focusing on customer satisfaction, team member satisfaction, and profitability. Working with Fortune 1000 Clients (00:02:58)Details about working with Fortune 1000 clients and the process of transforming various teams within those businesses. Shifting Mindsets and Canceling Initiatives (00:04:23)Insights into shifting mindsets, rationalizing initiatives, and repurposing existing team members to create growth. Impact on Smaller Teams (00:06:17)Exploration of how smaller teams can contribute to the three pillars of customer satisfaction, team member satisfaction, and profitability. Applying Marketing Principles to Business (00:08:06)Comparison of marketing and leadership principles, emphasizing the importance of understanding the underlying business problems. Creating Demand and Stakeholder Engagement (00:13:27)Explanation of creating demand for initiatives and engaging stakeholders through experience sharing and shifting mindsets. Improving Customer Satisfaction through Tools (00:15:59)Discussion on improving customer satisfaction through the implementation of tools, focusing on the impact on call center operations. Empowering Teams and Overcoming Obstacles (00:17:37)Insights into empowering teams, addressing obstacles, and ensuring alignment with day-to-day responsibilities during project implementation. Crowdsourcing Requirements and Demand (00:18:25)J. Scott discusses the importance of crowdsourcing requirements and demand from employees to improve business solutions. Effective Group Problem-Solving (00:20:39)The conversation explores the effectiveness of group problem-solving and the value of involving employees in the decision-making process. Balancing Advocacy and Inquiry (00:29:57)J. Scott emphasizes the importance of shifting from advocacy to inquiry in leadership, seeking input and collaboration from team members. Final Thoughts and Contact Information (00:32:37)The speakers share their final thoughts on effective leadership and provide contact information for further engagement.

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