Why does comedy work in audio ads—and why don’t more brands take the leap?In this special episode, Stew Redwine is joined by improv legends <a href='https://www.instagram.com/mrbradybaby/'>Wayne Brady</a> and <a href='https://www.instagram.com/jonathanmangum/'>Jonathan Mangum</a>, co-hosts of <a href='https://headgum.com/wayne-bradys-what-if-with-jonathan-mangum'>Wayne Brady's What If?! with Jonathan Mangum</a>, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders <a href='https://www.linkedin.com/company/progressive-insurance/'>Progressive</a>, <a href='https://www.linkedin.com/company/the-home-depot/'>Home Depot</a>, <a href='https://www.linkedin.com/company/discover-financial-services/'>Discover</a>, and <a href='https://www.linkedin.com/company/ziprecruiter/'>ZipRecruiter</a>. Along the way, they reveal how brands can break out of the safety zone, find their comedic voice, and stand out in an AI-driven sea of sameness.Special thanks to <a href='https://www.linkedin.com/company/headgum/'>Headgum</a> for hosting Ad Infinitum at their studio for this episode!<a href='https://www.casualfilms.com/the-audience-connection-podcast' target='_blank'>Audience Connection</a>Discover how top storytellers build content that connects and converts. Follow us!Listen on: <a href='https://podcasts.apple.com/us/podcast/audience-connection/id1793858664' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/7xrJpk4CbLutOYkbb5nCJL' target='_blank'>Spotify</a> <a href='https://everydayaipodcast.com/' target='_blank'>Everyday AI: Your daily guide to grown with Generative AI</a>Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: <a href='https://podcasts.apple.com/podcast/id1683401861' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/6bSPqenYtlBc7AU6H5sjca' target='_blank'>Spotify</a><a rel="payment" href="https://www.buzzsprout.com/2253544/support">Support the show</a>Ad Infinitum is Presented by <a href='https://www.linkedin.com/company/oxford-road/'>Oxford Road</a> and Produced by <a href='https://www.linkedin.com/in/caitlyn-spring-9614a974/'>Caitlyn Spring</a> & <a href='https://www.linkedin.com/in/ezrafox/'>Ezra Fox, MFA</a>, written & hosted by <a href='https://www.linkedin.com/in/stewredwine/'>Stew Redwine</a>, and sound designed by <a href='https://www.linkedin.com/in/john-mattaliano-17a3ab19a/'>John Mattaliano</a>, with audio production by <a href='https://www.linkedin.com/in/zach-hahn-63a15827/'>Zach Hahn</a>.

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