After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the most prestigious cable television on the market.&nbsp;But transforming a niche brand like HBO into a broad-based streaming service is a massive marketing challenge — made even harder by the Covid lockdowns.&nbsp;Meanwhile, the head of a low-brow cable empire has his eye on Warner Media as an acquisition.&nbsp;&nbsp;Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at <a href="https://wondery.fm/wonderynewsletter" rel="noopener noreferrer" target="_blank">https://wondery.fm/wonderynewsletter</a>Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting <a href="http://wondery.com/links/business-wars/" rel="noopener noreferrer" target="_blank">wondery.com/links/business-wars/</a> now.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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