In this episode, I was lucky enough to interview Nicky Senyard, CEO and founder of Fintel Connect.  Nicky shared the journey behind Fintel Connect—a digital acquisition platform that helps financial institutions across North America grow their customer base through affiliate marketing. She explained how the platform acts like the “plumbing” between banks and publishers like NerdWallet or Credit Karma, using a CPA (cost-per-acquisition) model that rewards performance and delivers real value. Nicky also opened up about her roots in Australia and how the country's rugged environment shaped her entrepreneurial resilience. Before Fintel, she built and successfully exited the world’s largest affiliate platform for regulated online gambling. We talked about everything from building networks in unfamiliar markets to earning trust in a highly regulated space like financial services. Nicky emphasized the importance of curiosity, authenticity, and solving real problems—especially when selling to institutions that don’t always know what they’re missing.  Sit back and hear Nicky's biggest takeaway from years of building businesses in this episode of The First Customer! Guest Info: Fintel Connect <a href='https://www.fintelconnect.com'>https://www.fintelconnect.com</a> Nicky Senyard's LinkedIn <a href='https://www.linkedin.com/in/nickysenyard/'>https://www.linkedin.com/in/nickysenyard/</a> Want to be a guest on The First Customer? Send Jay Aigner a message on PodMatch <a href='https://www.podmatch.com/hostdetailpreview/1686152945290x624136356296697500'>here</a>.Connect with Jay on LinkedIn <a href='http://ow.ly/tuAj50Lh961'>https://www.linkedin.com/in/jayaigner/</a> The First Customer Youtube Channel <a href='http://ow.ly/rAXA50Lh962'>https://www.youtube.com/@thefirstcustomerpodcast</a> The First Customer podcast website <a href='https://www.firstcustomerpodcast.com'>https://www.firstcustomerpodcast.com</a> Follow The First Customer on LinkedIn <a href='http://www.linkedin.com/company/the-first-customer-podcast/'>http://www.linkedin.com/company/the-first-customer-podcast/</a>

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The First Customer - Resilience, Niches, and the Long Game in Fintech with Founder Nicky Senyard

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