Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible. He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs. <h2>Mentioned In This Episode</h2><a href="https://novelmarketing.com/" rel="noopener noreferrer" target="_blank">Novel Marketing.com</a> (Thomas's website and <a href="https://www.authormedia.com/novel-marketing/" rel="noopener noreferrer" target="_blank">podcast</a>)<a href="https://www.youtube.com/live/K-Le0VBh0Ug?si=GFqfJI7Ri352_Z5Y" rel="noopener noreferrer" target="_blank">Author Update Show</a><a href="https://supportthisshow.com/tubebuddy" rel="noopener noreferrer" target="_blank">Tube Buddy</a> (YouTube tool that coaches you)<a href="https://supportthisshow.com/vidiq" rel="noopener noreferrer" target="_blank">VidIQ</a> (another tool to help you with YouTube)<a href="https://geni.us/elgato-tprompter" rel="noopener noreferrer" target="_blank">Elgato Prompter</a><a href="https://supportthisshow.com/pikzels" rel="noopener noreferrer" target="_blank">Pikzel</a> YouTube Thumbnail Maker<a href="https://supportthisshow.com/1of10" rel="noopener noreferrer" target="_blank">1 of 10</a> YouTube Thumbnail Maker<a href="https://supportthisshow.com/captivate" rel="noopener noreferrer" target="_blank">Captivate</a> and <a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">Buzzsprout</a> Media Hosts with Dynamic Content Capabilities<a href="https://www.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">School of Podcasting</a> - Plan, launch, and grow your podcast<h2>Takeaways:</h2><ul><li> Adding YouTube to your podcast can significantly boost audience engagement and visibility. </li><li> Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting. </li><li> The first 30 seconds of your video need to grab attention or viewers will bounce. </li><li> Using your phone as a camera can yield better results than expensive gear for video. </li><li> A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts. </li><li> Experimenting with different content formats can lead to surprising audience growth on YouTube. </li></ul> Did you get value from this show? You can give some of the value back and <a href="https://school-of-podcasting.kit.com/products/dave-jackson-school-of-podcasting" rel="noopener noreferrer" target="_blank">say thanks</a>.Mentioned in this episode:Live AppearancesI'd love to meet you in person, I'm currently coming to
July 12th, 20025 Higher Ed Podcon, Chicago, Ill
AUGUST 18-21, 2025 Podcast Movement, Dallas, TX.
September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC
For more information and links, click the link below.
If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact<a href="https://school-of-podcasting.captivate.fm/where">Where Will I Be?</a>Question of the Month Jne 2025We hear how great Spotify is, but is it? Let's find out. Go into your media host and see what percentage of your total downloads came from Spotify. We don't need the number of downloads, just the percentage. I need your answer by 6/27/25. Don't forget to tell us a little bit about your show, and your website address.<a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a>Don't Let Your Poor Upbringing Stop Your From Starting Your PodcastIf you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to:
Learn at your own pace
Network with other brilliant podcasters
Get UNLIMITED one-on-one coaching with Dave Jackson<a href="https://school-of-podcasting.captivate.fm/start">School of Podcasting</a>

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From Audio to Viral: The YouTube Transformation of a Podcast

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