Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00). 
The duo created the luxury hair tool category back in 2004 when they launched T3 with the first lightweight, sleek and quiet blowdryer that delivered smoother, faster results. T3’s Featherweight model was the first luxury dryer on the market and the most expensive at the time, priced at $200. Dr. Chung and Yu quickly found a consumer, and before long, T3 was the first hair tool sold in stores like Sephora. 
Fast forward 21 years, and they still own and operate 100% of their Los Angeles-based business. The success of T3 created a runway for a category now filled with brands like Dyson and Shark Beauty. 
So what is it like to compete in a category you created? Host Lexy Lebsack sat down with Dr. Chung and Yu to learn about their journey to becoming beauty founders, including making time for Dr. Chung’s first career as an eye doctor. They also discuss how they're navigating their biggest challenges, balancing retail and DTC, maintaining NPD standards in a faster-is-better world, and competing within the category. 
But first, Lebsack is joined by co-host Emily Jensen to break down the news of the week. This includes the controversial launch of Rini, a line of skin-care products made for kids aged 2-12 and sold DTC. The line was launched earlier this month by actress Shay Mitchell, boyfriend Matte Babel and Esther Song, and received immediate backlash. 
Lebsack and Jensen also discuss the launch of Dua by AB, a diffusion line from skin-care founder Augustinus Bader and fronted by singer Dua Lipa. Unfortunately, diffusion lines — defined as secondary, lower-priced product lines from a higher-end brand — rarely find success in the beauty industry. Finally, the duo discusses L’Oréal Group’s new investment in Chinese mass clean beauty brand Lan and Estée Lauder Companies’ investment in Mexican niche fragrance brand Xinú.

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T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

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