Josh and Sergio ramble about the Super Bowl, Sergio gives an update on the <a href= "https://bit.ly/GouachePaintingEasy">gouache course</a> and a sketch box he built, and they discuss <a href= "https://www.youtube.com/watch?v=89Vpqm2IaPE">a Youtube video they watched about business for artists.</a> They talk about what they got out of the video such as how your personality relates to your natural salesmanship, limiting beliefs around making money, being a “sell-out,” learning pricing from selling merch, and competing with dead artists for market share. We end by discussing how “art means what you want it to mean” is a cop-out. <a href= "https://www.amazon.com/dp/B003L8L4US/ref=cm_sw_r_tw_dp_MG88SSKN6Z64X58159KP"> Book on sales that Josh recommended (Link)</a>

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#116 Doing It Better Is Better

Joshua Lawyer and Sergio Lopez