What if you could transform your organization’s approach to AI while building a global brand?In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven marketing.What You'll Learn:<ul><li>How to use AI as a creative catalyst and personal detective for marketers</li><li>Strategies for building AI governance councils and education programs</li><li>The difference between transcreation and translation in global marketing</li><li>Gen Z and Gen Alpha's impact on brand purpose and authenticity</li><li>The evolution of search from SEO to AEO (AI-Optimized Search)</li><li>Lenovo's "Global Might, Local Fight" strategy</li><li>The role of purpose in driving both meaning and business growth</li></ul>Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:<ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul>Unlock the full potential of influencer marketing. <a href="https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek" rel="noopener noreferrer" target="_blank">Visit awin.link/adweek </a>to start building high-impact partnerships today!<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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AI as Your Creative Detective: Emily Ketchen on Leading Marketing in the Intelligence Era

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