This episode of Sake Deep Dive sees Andy and Jim go on an etymological journey to see how a once-disparaging term came to represent something sought after and, eventually, almost meaningless. Along the way, we look at how changing consumer attitudes have shaped even the smallest breweries and their output. Grab your favorite local brew and settle in for some word nerdery!
　
Recommendations:
Andy - <a href="https://izumisyuzou.co.jp/publics/index/104/#block282">Kosen, Izumi Shuzo</a>
Jim - <a href="http://ww52.tiki.ne.jp/~kinfundou-sa/shin.html">Ikusanga, Kinfundo Shuzo</a>
Don’t forget to support us on Patreon at <a href="https://www.patreon.com/SakeDeepDive">https://www.patreon.com/SakeDeepDive</a> 
Also, check out Andy’s website at: <a href="https://www.originsaketours.com/">https://www.originsake.com/</a> 
And buy Jim’s book, Discovering Yamaguchi Sake wherever you order your books (print and ebook available)!
Our theme music is from 
Lotus Lane by The Loyalist - Preconceived Notions Available at https://soundcloud.com/preconceived-notions
Under a  Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: https://bit.ly/lotus-lane
Music promoted by Audio Library https://youtu.be/1YVHRMVwwHg

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