Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform.In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveals what content YouTube actually promotes in your niche, and get the framework for creating videos the algorithm wants to recommend.If you've been frustrated with YouTube or haven't started because it seems overwhelming, this episode gives you the strategic foundation to succeed in 2024. What You'll Learn<ul><li>Why thinking like a marketer kills your YouTube success</li><li>The "ghost account" research method from Derral Eves' YouTube Formula</li><li>The 3 elements that determine if someone clicks your video</li><li>Why your first 15 seconds make or break retention</li><li>How YouTube success improves your Google rankings</li><li>The 5-video format strategy for finding what works</li></ul> Resources Mentioned<ul><li>Derral Eves' "<a href='https://amzn.to/3I5njYv'>The YouTube Formula</a>" book</li><li><a href='https://podcast.nealschaffer.com/episode/the-youtube-formula-the-definitive-guide-to-youtube-marketing-derral-eves-interview'>My interview with Derral Eves</a></li><li>YouTube Analytics and YouTube Studio</li></ul>Learn More: <ul> <li>Buy Digital Threads: <a href='https://nealschaffer.com/digitalthreadsamazon'>https://nealschaffer.com/digitalthreadsamazon</a> </li> <li>Buy Maximizing LinkedIn for Business Growth: <a href='https://nealschaffer.com/maximizinglinkedinamazon'>https://nealschaffer.com/maximizinglinkedinamazon</a> </li> <li>Join My Digital First Mastermind: <a href='https://nealschaffer.com/membership/'>https://nealschaffer.com/membership/</a> </li> <li>Learn about My Fractional CMO Consulting Services: <a href='https://nealschaffer.com/cmo'>https://nealschaffer.com/cmo</a> </li> <li>Download My Free Ebooks Here: <a href='https://nealschaffer.com/books/'>https://nealschaffer.com/books/</a> </li> <li>Subscribe to my YouTube Channel: <a href='https://youtube.com/nealschaffer'>https://youtube.com/nealschaffer</a> </li> <li>All My Podcast Show Notes: <a href='https://podcast.nealschaffer.com/'>https://podcast.nealschaffer.com</a> </li> </ul>

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Why 90% of Marketers Fail on YouTube (And How to Fix It)

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