Get our 10 AI prompts to dominate SEO & AEO: <a href="https://clickhubspot.com/mbc">https://clickhubspot.com/mbc</a>
Is SEO more relevant than we thought?
Ep. 385
Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what’s really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers.
Mentions
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Ethan Smith <a href="https://www.linkedin.com/in/ethanls">https://www.linkedin.com/in/ethanls</a>
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Graphite <a href="https://graphite.io/">https://graphite.io/</a>
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Ahrefs <a href="https://ahrefs.com/">https://ahrefs.com/</a>
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ChatGPT <a href="https://chatgpt.com/">https://chatgpt.com/</a>
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Grok <a href="https://grok.com/">https://grok.com/</a>
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Claude <a href="https://claude.ai/">https://claude.ai/</a>
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Perplexity <a href="https://www.perplexity.ai/">https://www.perplexity.ai/</a>
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</ul>
Get our guide to build your own Custom GPT: <a href="https://clickhubspot.com/customgpt">https://clickhubspot.com/customgpt</a>
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! <a href="https://bit.ly/matg-research">https://bit.ly/matg-research</a>
Resource
<ul>
 <li>
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: <a href="https://clickhubspot.com/aip">https://clickhubspot.com/aip</a>
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</ul>
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Host Links:
Kipp Bodnar, <a href="https://twitter.com/kippbodnar">https://twitter.com/kippbodnar</a>  
Kieran Flanagan, <a href="https://twitter.com/searchbrat">https://twitter.com/searchbrat</a> 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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