This week on How To Win: Vinay Bhagat of <a href="https://www.trustradius.com/">TrustRadius</a>, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how <a href="https://www.trustradius.com/">TrustRadius</a> overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.Key Points:[00:02:30] - Inspiration behind your business model?[00:03:15] - Tackling initial cold start problem?[00:04:00] - Scaling outreach effectively?[00:05:15] - Competitive landscape at inception?[00:08:45] - Monetization through content syndication?[00:10:00] - No initial go-to-market strategy?[00:13:30] - Differentiation strategy in sales?[00:14:15] - Building a differentiated audience?[00:15:00] - Creating a buyer-centric platform?[00:18:00] - Strategy for targeting large tech companies?[00:18:45] - Focus on thought leadership and content?[00:19:45] - Advice for B2B founders?[00:20:15] - Balancing bootstrap with funding?[00:24:30] - TrustRadius's keys to winning?Mentioned:<a href="https://www.linkedin.com/in/vinaybhagat/">Vinay Bhagat</a><a href="https://www.trustradius.com/">TrustRadius.com</a><a href="https://twitter.com/vinaybhagat?lang=en">Vinay Bhagat's X</a>My Links:<a href="https://twitter.com/peeplaja">Twitter / X</a><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a><a href="https://peeplaja.com/">Website</a><a href="https://wynter.com/">Wynter</a><a href="https://speero.com/">Speero</a><a href="https://cxl.com/">CXL</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat

How to Win podcast with Peep Laja

AI Chapters

AI Insights

Reviews