This is Part 2 of the series where we discuss India's Digital Infrastructure. <a href='https://theindiandream.notion.site/ONDC-Open-Network-For-Digital-Commerce-4ee8ca7b767646b08a8ee87b5fa98501'> Here are our Research Notes for the episode. </a> Open Network for Digital Commerce or ONDC has been in the news lately.  Currently, online marketplaces (Amazon, Flipkart, Snapdeal) follow a platform model. In this model, they have end-to-end control over the entire e-commerce transaction process, right from seller on-boarding, customer acquisition, order fulfilment, complaint redressal, and managing payments. Right now, all these processes are being controlled by a single entity.ONDC's open network will 'unbundle' or break down this complex system of small activities into separate micro-services that can be addressed separately by any entity. These organisations can chooses to perform one or more of these activities. As a result, the proponents of ONDC say that if it is successful, ONDC will democratize e-commerce, increase competition and accelerate growth.If it is democratised, one big change through ONDC will be that it caps referral commissions for platforms that send shoppers to a seller at just 3% – much less than the roughly 30% cut charged by Amazon, Flipkart and others.--------------------------------------------------------------------------------- If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream. <a href='https://www.youtube.com/channel/UC6_a1EFyDRPlHX75091EcAQ'>Subscribe on Youtube</a> (Posting 5 Videos every week) <a href='https://www.instagram.com/_theindiandream/?hl=en'>Follow us on Instagram</a> (Posting 3 Reels every week) <a href='https://twitter.com/indiandreampod'>Follow us on Twitter</a><a href='https://twitter.com/sahil071'> @sahil071</a> & <a href='https://twitter.com/sidbetala'>@sidbetala</a> (Trying to figure out Twitter!) ------------------------------------------------------ **This episode is brought to you by <a href='https://bit.ly/3a6x2fy'>PushOwl</a>. PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention! ------------------------------------------------------ Here are some research notes that we compiled or referred to for this episode:<ol><li><a href='https://www.linkedin.com/posts/open-network-for-digital-commerce_jefferies-report-on-ondc-being-the-new-challenger-activity-6948988808080031744-oF1Y/'>Jefferies Report about ONDC</a> - tonne of details not available elsewhere.</li><li><a href='https://twitter.com/aditya_kondawar/status/1549694835632013313?s=21&t=7FGiw679nAsQ9ZZFIE_T8w'>Twitter Thread by Aditya Kondawar</a> - helped us structure our thoughts. </li></ol>

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India's Digital Infrastructure - Part 2 - ONDC (Open Network for Digital Commerce) - Will it be the end of Amazon, Flipkart Duopoly?

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