Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3714/2026-09-17">Ultimate Guide to Podcast Production</a> walks you through every step, with real examples and platform recommendations.<ul>
<li>At the IAB Podcast Upfront during Podcast Week, Jason Adamski of the IAB announced a new downloadable guide focusing on (among other things) the measurement of video podcasting. The IAB appears to reject a medium-agnostic measurement standard like the recently-released <a href="https://podnews.net/update/amp-accords-definition-released">AMP Accords</a>, saying "the solution is not to build a new framework from scratch", and instead suggests that we use two separate standards from the IAB Tech Lab - the "<a href="https://iabtechlab.com/standards/podcast-measurement-guidelines/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">Podcast Measurement Technical Guidelines</a> v2.2" and the "<a href="https://www.mediaratingcouncil.org/sites/default/files/Standards/Digital%20Video%20Served%20Impression%20Measurement%20Guidelines%20%28MMTF%20June%202018%29.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">Digital Video Served Impression Guidelines</a>". It adds: "The practical challenge is not the absence of standards. It is knowing which standard applies where."
<ul>
<li>The guide - and even the full press release for it - requires a registration with your email address to read. That's not how you set standards. As a service to our readers (and to <a href="https://podnews.net/article/editorial-policy-gated-content">protect</a> our own business) <a href="https://www.iab.com/wp-content/uploads/2026/09/IAB_Podcasts_Continue_to_Evolve_When_Listeners_Become_Viewers.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">you can download the document directly here</a>.</li>
</ul>
</li>
<li>Missed the Sounds Profitable Business Summit? <a href="https://www.youtube.com/watch?v=Znq3mwPFfuY&list=PLfUrmwi6lPoU&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">All the sessions are now available on-demand on YouTube, for free.</a> We enjoyed Ira Glass - <a href="https://www.youtube.com/watch?v=Znq3mwPFfuY&list=PLfUrmwi6lPoU&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">here's his</a> - as well as Krystina Rubino and Greg Glenday about <a href="https://www.youtube.com/watch?v=YguO_20WbUk&list=PLfUrmwi6lPoU&index=19&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">the Spotify Skip Button</a>. You can also flick through <a href="https://soundsprofitable.pixieset.com/soundsprofitablebusinesssummitday1-1/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">all these lovely photographs</a> from both days of the summit, for a sneak peek into the venue (see if you can spot our Editor recording the daily Podnews podcast).
<ul>
<li>Podcast Movement starts in a few hours - Tom Webster has a keynote with some surprising news, while our Editor, James Cridland, will talk about podcasting's history and why it matters.</li>
</ul>
</li>
<li><a href="https://www.threads.com/@conno_r/post/DdWhcydikSc?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-17">Threads has added more support for podcasts</a>. We've discovered how it all works, and it's pretty great: see the "Tips and Tricks" section below.</li>
</ul><a href="https://podnews.net/update/iab-framework">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3588/2026-09-17" rel="sponsored">Podcast recording, minus the AI bloat</a> &mdash; No AI editing, no ecosystem to get locked into, no features you didn&#39;t ask for. Just reliable recording with SureTake, the AI-free podcast recorder.</li><li><a href="https://podnews.net/class-click/3658/2026-09-17" rel="sponsored">🌱 Is Your Show Ready to Grow this Fall?</a> &mdash; Get started with Player FM’s self-serve audience growth campaigns this Fall. 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