In this week&#39;s episode of the podcast, I speak with <a href="https://www.linkedin.com/in/kate-minogue/">Kate Minogue</a>, a <a href="https://kate-minogue.com/">fractional CPO and advisor</a> for consumer and ad tech companies. Kate also runs the <a href="https://theaileadershiplab.thinkific.com/products/courses/aileader">AI Leadership Lab</a>, an AI leadership course. Previously, Kate worked in marketing measurement at Meta. This episode is the fifth installment of the <a href="https://mobiledevmemo.com/?s=mailbag">MDM Mailbag</a> series, in which I bring experts onto the podcast to answer questions fielded from the Mobile Dev Memo community.The questions posed to Kate related to:<ul><li>The nature of being a fractional executive (including incentive alignment, compensation, and time commitment)</li><li>Ad monetization for chatbots</li><li>How companies can establish defensible moats when development costs are eroded through AI tools</li><li>The capabilities needed to optimize AI-native products</li><li>How AI-native apps should design for engagement</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=MDMPod">Xsolla</a>. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.</li><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://www.universalads.com/">Universal Ads</a> is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.

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Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

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