Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss:<ul><li>[00:00] Intro</li><li>[00:33] Sponsor: Taboola </li><li>[01:49] Building brands through storytelling</li><li>[04:34] Tracing the roots of storytelling</li><li>[06:23] Sponsor: Next Insurance</li><li>[07:36] Evaluating early-stage customer signals</li><li>[10:09] Testing assumptions about customers</li><li>[12:22] Callouts</li><li>[12:32] Surveying customers to validate assumptions</li><li>[14:55] Leveraging insights to improve messaging</li><li>[18:15] Testing media to find what converts</li><li>[21:28] Sponsor: Electric Eye</li><li>[22:33] Sponsor: Freight Right</li><li>[24:36] Connecting blogs to nurture discovery</li><li>[27:15] Targeting platforms where customers exist</li><li>[28:58] Optimizing ads for long-term growth</li><li>[34:48] Understanding top-of-funnel users </li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>The modern way to drink milk <a href="https://almondcow.co/">almondcow.co/</a></li><li>Follow Christine Monaghan <a href="http://www.linkedin.com/in/christine-monaghan">linkedin.com/in/christine-monaghan</a></li><li>Reach your best audience at the lowest cost! <a href="https://discover.taboola.com/honest/">discover.taboola.com/honest/</a></li><li>Easy, affordable coverage that grows with your business <a href="https://www.nextinsurance.com/honest/">nextinsurance.com/honest/</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Turn your domestic business into an international business <a href="https://www.freightright.com/honest">freightright.com/honest</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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