<a href="https://www.youtube.com/@MMAGlobalMarketing/featured">Watch this interview on YouTube</a><a href="https://bettercmos.com/kandikonda">Full transcript</a>—"Our grand purpose is to make home a reality for more and more people," says Ravi Kandikonda, SVP of Marketing at Zillow.Today on Building Better CMOs, he and Greg Stuart discuss the significance of empathy in brand messaging, and the importance of integrating product knowledge, customer experience, and business outcomes to effectively connect with audiences. Ravi emphasizes that marketers should actively shape solutions, not just identify pain points, and explains how Zillow views AI as a tool for more effective marketing.—<a href="https://link.chtbl.com/ETa3Nbm9?sid=ravi">Follow Building Better CMOs in your podcast app</a><a href="https://ratethispodcast.com/bettercmos">Rate & review the podcast</a>Links:<ul>
<li><a href="https://www.linkedin.com/in/ravi-kandikonda/">Ravi's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul>This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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