Welcome to the show!
I've got a great guest with me today, a little bit of an analysis, especially around what's stopping conversions, voice stories and beliefs around what is working vs. what is protection and voice masks and how they cost sales.
 
Interview Summary
This interview was a live voice coaching session between host and voice expert Tracy Goodwin and her guest, business owner Beverly Simpson. <a href='https://www.rev.com/app/transcript/NjkwMjU0ZTQ2ZGE4ZGY3MDMxZTdmODJmRzluWWRDUFhYSllO/o/VEMxMDU2NDg2MzI4/summary?ts=98.88'>[01:38]</a> 
Tracy analyzed clips of Beverly's voice from a previous podcast appearance and an Instagram Live video, identifying vocal patterns that stemmed from a deep-seated need to prove her worth. <a href='https://www.rev.com/app/transcript/NjkwMjU0ZTQ2ZGE4ZGY3MDMxZTdmODJmRzluWWRDUFhYSllO/o/VEMxMDU2NDg2MzI4/summary?ts=141.36'>[02:21]</a> 
They discussed how childhood experiences, particularly criticism from her father, created "voice masks" that caused her to sound like she was pushing, convincing, and justifying her expertise. Beverly shared her own vulnerabilities, including the fear of becoming egotistical and the deeper fear of not being "great enough."
The conversation explored how these vocal habits, while contributing to her success so far, were now limiting her ability to connect authentically with her full audience and step into her next level of leadership.
Interviewee Background
Beverly Simpson was a former actor and a former district fitness manager for a national gym in Manhattan, where she was responsible for significant revenue and team development. For the past decade, she has been running her own business, where she helps personal trainers and other health and wellness professionals start and scale their own profitable online businesses.

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