Generation X is spending <a href="https://www.weforum.org/stories/2022/10/americans-spend-their-money-by-generation/#:~:text=A%20Generational%20Breakdown%20of%20Overall,average%20annual%20expenditure%20of%20%2469%2C061.">$83,000 annually compared to baby boomers' $62,000—a 33% increase</a> that reflects their sandwich generation reality: funding college tuition while simultaneously covering parents' long-term care costs. These 45–60-year-olds are your highest lifetime value prospects, but they bring specific pressures that require targeted approaches. Join host Dave Allison as he sits down with Bryan Bibbo, President, CFO, and partner at JL Smith Holistic Wealth Management, to explore the retirement realities and tax-efficient strategies that help you capture this critical demographic. From super-funding 529 plans to implementing sophisticated tax loss harvesting through SMAs, discover how to position yourself as the advisor who understands their dual financial obligations and peak earning potential.Resources:<ul><li>Book referenced: <a href="https://www.amazon.com/Die-Zero-Getting-Your-Money/dp/0358099765">Die with Zero by Bill Perkins</a> </li><li>Training program referenced: <a href="https://c2penterprises.com/events/advisor-tax-management-training/">Tax Management Journey®</a></li></ul>Statistics:<ul><li><a href="https://www.weforum.org/stories/2022/10/americans-spend-their-money-by-generation/#:~:text=A%20Generational%20Breakdown%20of%20Overall,average%20annual%20expenditure%20of%20%2469%2C061.">Gen X (ages 45-60) spends approximately $83,000 annually compared to baby boomers' $62,000 annually—a 33% increase in expenses</a></li><li><a href="https://www.kiplinger.com/retirement/retirement-planning/how-gen-x-could-reinvent-retirement">Gen X experienced major market downturns during prime saving years: tech bubble (2000) and global financial crisis (2008)</a></li></ul>

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