Sponsored by Magellan AI. Explore Worldwide quadrupled its podcast spend with Earmax Media, and the work won a Campaign Audio Award. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3631/2026-08-04">See how they did it</a><ul>
<li>Exclusive: Spotify <a href="https://investors.spotify.com/home/default.aspx?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-08-04">releases its latest earnings report this morning</a> - but they won't be promoting this. In a significant threat to podcasting, Podnews can reveal today that <a href="https://podnews.net/article/spotify-threat-ad-skipping">Spotify is testing an ad-skipping tool for podcasts</a> - a "Skip ahead" button that appears in podcast ads and sponsorship messages.</li>
<li>Spotify's new ad-blocker is even <a href="https://podnews.net/article/spotify-threat-ad-skipping#:~:text=within%20Spotify%E2%80%99s%20own%20Bill%20Simmons%20show">blocking ads that Spotify has sold</a>, leading some to wonder whether this is fraudulent behaviour by the company. Ads are still delivered to the user's device, but a button appears to encourage listeners to skip them.</li>
<li>Spotify is a major podcast app - delivering the majority of all podcast downloads in many countries. However, not only does its "skip ahead" feature push listeners to bypass ads, it even <a href="https://podnews.net/article/spotify-threat-ad-skipping#:~:text=other%20methods%20of%20creator%20monetisation">encourages listeners to skip creators talking about their Patreon-style premium subscriptions</a>.</li>
</ul><a href="https://podnews.net/update/spotify-skip-ahead">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3623/2026-08-04" rel="sponsored">This one mistake kills podcast → client conversion</a> &mdash; Most coaches & consultants accidentally design episodes that suppress sales. This free case study shows you the 3 elements every episode needs to attract, prime, and convert your ideal buyers fast.</li><li><a href="https://podnews.net/class-click/3610/2026-08-04" rel="sponsored">🔊 Grow Your Podcast on RSS Podcasts</a> &mdash; Ad placements are available for the first time on RSS Podcasts, a top independent iOS podcast app. Reach active podcast listeners and gain subscribers with easy self-serve campaigns. Start today!</li><li><a href="https://podnews.net/class-click/3621/2026-08-04" rel="sponsored">Audiencelift = More YouTube Views + Watch Time</a> &mdash; Audiencelift.com helps your videos reach more viewers and generate valuable watch time, not just empty clicks. Turn great content into measurable channel growth. Learn more.
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