Sponsored by CoHost. Who’s listening to your podcast? <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3270/2026-02-10">CoHost’s B2B Analytics</a> reveals companies, industries, and job roles tuning in, helping brands connect podcasting to pipeline.<ul>
<li>Theo Von and The Roost Podcast Network did a clever campaign for Pepsi over the weekend - amplifying the effect of the <a href="https://www.youtube.com/watch?v=pPHI2zNf_ww&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-10">Pepsi Superbowl "The Choice" ad</a>, with the <a href="https://www.youtube.com/watch?v=x2R2cwDCxoY&t=3140s&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-10">bear popping into This Past Weekend w/ Theo Von</a>. A clever way to get more value from the TV spot. (The Roost's Catherine Brown writes <a href="https://www.linkedin.com/feed/update/urn:li:activity:7426723982919270400/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-10">more about it</a> on LinkedIn).</li>
<li><a href="https://podnews.net/press-release/the-book-club-goalhanger">A new show has been announced by Goalhanger - The Book Club</a>, which "brings the historical context behind famous books to life". It's hosted by Dominic Sandbrook and his producer, Tabitha Syrett. Wuthering Heights will be the subject of the first episode (there's a new spicy movie adaptation out shortly, too).</li>
<li>Magellan AI has released its <a href="https://www.magellan.ai/research/quarterly-benchmark-report?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-10">Q4 2025 Podcast Advertising Benchmark Report</a>. Podcast ad revenue was almost a third higher, year-on-year, with 1,482 new brands buying ads on podcasts. However, in the last three months alone, there was an increase in ad load of +6%; now, 8.82% of the average podcast - 7 minutes in every hour - is advertising.</li>
</ul><a href="https://podnews.net/update/pepsi-theo">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3265/2026-02-10" rel="sponsored">Auphonic now supports Manual Editing</a> &mdash; Adjust cuts, refine denoising regions, choose models per segment, or turn processing off where needed. Full control over creative decisions, full automation of repeated tasks.

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