I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the critical aspects of profitability in the restaurant industry. I emphasize the importance of effective sales training that prioritizes emotional engagement over just product knowledge. I also share actionable strategies to help restaurant teams connect with guests and sell more effectively by using storytelling and developing a genuine belief in the food they serve.Takeaways:<ul><li>Most restaurant owners think they need more guests.</li><li>Profit isn't random, it's engineered.</li><li>Sales doesn't come from knowledge. It comes from conviction.</li><li>Guests don't buy facts. They buy feelings.</li><li>Selling isn't about pressure, it's about believing.</li><li>The best servers are matchmakers.</li><li>Curiosity builds connection. Emotion builds belief.</li><li>Empower storytelling over scripting.</li><li>If your team isn't trained to feel it, they'll never be able to sell it.</li><li>Make what's working a daily conversation.</li></ul>Chapters00:00 Introduction to Hospitality Insights01:20 The Importance of Profitability Systems02:45 Transforming Team Sales Training05:42 Empowering Teams for Effective SellingIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting <a href="https://joshkopel.com/">https://joshkopel.com</a>.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Office Hours: Why Your Staff Can’t Sell & Why It’s Your Fault

FULL COMP: The Voice of the Restaurant Industry Revolution

AI Chapters

AI Insights

Reviews