In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.We cover:<ul><li>Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork</li><li>The new Shopify Support update that gets you to a human faster</li><li>How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search</li><li>A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)</li><li>Performance Max PPC tips, including why testing tCPA is outperforming tROAS</li><li>Why email marketing still drives more Black Friday revenue than social media</li><li>The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday</li><li>The rise of mobile-first BFCM shopping and what brands must prepare for</li></ul>Also inside:<ul><li>January webinar details</li><li>A major announcement coming 1st January 2026</li><li>A big September launch reveal coming later in 2026</li></ul>This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.

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Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips

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