She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires 

Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America’. 

She explains: 
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Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.
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Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.
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Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.
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 <li>
Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.
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 <li>
Building SKIMS and Good American without fashion training, and the mindset that made it all possible.


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</ul>
00:00 Intro  
02:17 Becoming Emma Grede  
03:58 Acting as the Mum and Raising My Siblings  
06:49 Lacking a Father Figure Growing Up  
08:25 Anger Management Tools I Learned  
11:06 My Dream Was Always Fashion  
12:20 Understanding Money Attachment Styles  
14:32 Emma's Recipe to Achieve Anything  
17:55 Customer Feedback  
19:30 The Importance of Reliable Decision Partners & Mentality Shifts  
21:38 Do People Need Mentors to Succeed?  
24:06 The One Skill That Made Me an Entrepreneur  
26:09 The Three Most Important Words for Career Advancement  
27:25 Does Working in an Office Make Employees More Successful?  
31:11 Traits of Future Successful People  
33:32 Interview Red Flags & Work-Life Balance  
39:32 Can You Be Successful and Have Work-Life Balance?  
40:58 You Can't Be a Leader and a People Pleaser  
43:51 Being Cancelled as a Leader and Public Figure  
46:29 Racism and Sexism in the Business Industry  
50:56 Dealing With Business Struggles and Crises  
53:33 Top 3 Valuable Practices for Founders  
55:58 Don't Get Stuck—Keep Fresh Eyes  
57:15 Brands Copying Other Brands  
01:00:42 Advice for People With Unsupportive Partners  
01:02:10 Scheduling Date Night  
01:05:45 Meeting Kris Jenner  
01:12:05 Pitching to Khloé Kardashian  
01:12:43 Turning an Idea Into a Business  
01:14:23 Strategies Deployed in Business  
01:16:24 Building a Brand Strategy in 2025  
01:21:11 First Principles of Business  
01:25:59 How to Become the Best Salesperson  
01:33:01 Learning How to Fire People  
01:37:17 Attracting Top Talent to Your Company  
01:39:37 What a Founder Shouldn't Do in Business  
01:41:33 Hiring Exceptional People  
01:45:42 Prejudices in the Workplace  
01:49:09 Why Prejudices Shouldn’t Limit Anyone  
01:50:39 How to Stop Giving a F***  
01:54:16 When Do Successful Women Have Children?  
01:56:01 My IVF Journey and Miscarriages  
02:00:30 The Taboo Around Surrogacy, Freezing Eggs & Pregnancy  
02:04:51 Emma Grede's New Podcast ‘Aspire’  

Follow Emma: 
Instagram - <a href="https://bit.ly/4jt2545">https://bit.ly/4jt2545</a> 
Good American - <a href="https://bit.ly/42yW9k6">https://bit.ly/42yW9k6</a> 
SKIMS - <a href="https://bit.ly/4m1nFhV">https://bit.ly/4m1nFhV</a> 
Safely - <a href="https://bit.ly/3Sc4rbo">https://bit.ly/3Sc4rbo</a> 
Aspire With Emma Grede Podcast - <a href="https://bit.ly/3RHBzYB">https://bit.ly/3RHBzYB</a>

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