Ep 232 | This week on Discover Ag, Natalie and Tara dig into viral apple-splitting techniques, controversial rodeo documentaries, farm wellness tourism, and laser fruit labeling technology --- with their usual dose of snark and sincerity. From Apple Girl Kait's viral fruit-splitting powers (spoiler: the hosts can't replicate it) to the realities of 20-year apple farming lifecycles and GMO solutions for browning, the agriculture education is real. Then they dive into Boot Barn's "Hell on Wheels" docuseries featuring bad boy bareback rider Rocker Steiner, European-style agritourism booming in America, and whether luxury farm stays help or hinder consumer understanding of production agriculture. The episode wraps with Australia's innovative laser fruit labeling technology that could eliminate 110 tons of plastic sticker waste annually, plus a heated debrief on Glyphosate Girl's attack on Luke Bryan's Bayer partnership. From terminology debates (herbicide vs. pesticide) to food stylists fuming over etched fruit, it's another week of agriculture meeting pop culture with plenty of contradictions along the way.. What We Discovered This Week 🤠 🪩 Apple Girl Kait's viral fruit-splitting technique and apple farming realities 🪩 Rocker Steiner's controversial rodeo documentary series 🪩 The rise of luxury agritourism in America 🪩 Luke Bryan vs. Glyphosate Girl controversy 🪩 Laser fruit labels replacing plastic stickers 🪩 GMO Arctic apples and consumer contradictions CHAPTERS: 00:00 - Intro: This Week on Discover Ag 02:00 - Discovery 1: Is Apple Girl Kait's Viral Apple Split Strength or Technique? 07:00 - The 20-Year Lifecycle & The Problem of Apple Waste 09:00 - GMO Arctic Apple: The Non-Browning Solution Consumers Need? 15:00 - Sponsor Break: ARMA Colostrum (Superfood Powder) 16:00 - Sponsor Break: Cozy Earth (Bamboo Sheets) 17:00 - Discovery 2: Hell On Wheels - Boot Barn's Docuseries on Rocker Steiner 22:00 - Rocker Steiner: The Bad Boy of Rodeo & His Extreme Lineage 26:00 - Discovery 3: The Rise of Luxury Agritourism - US Farm Stays vs. Europe 32:00 - Does Farm-to-Table Hinder Consumer Understanding of Production Ag? 36:00 - Sponsor Break: Mary T Faber's Solutions (Bookkeeping) 37:00 - Disco Debrief: Glyphosate Girl Attacks Luke Bryan's Bayer Partnership 40:00 - Fact Check: Is Glyphosate an Herbicide or a Pesticide? 42:00 - Discovery 4: Lasered Fruit Labels & Solving the 110-Ton Plastic Sticker Problem 47:00 - Food Stylists Are Fuming: The Problem with Etched Fruit for TV 48:00 - The Whack-A-Mole Game of Food System Innovation 49:00 - Outro: Thanks for Listening, Discos! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by <a href= "https://instagram.com/NatalieKovarik/">https://instagram.com/NatalieKovarik/</a>  — western tastemaker & millennial cattle rancher — and <a href= "https://instagram.com/taravanderdussen/">https://instagram.com/taravanderdussen/</a>  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.   📲 CONNECT WITH US ONLINE  • Website: <a href= "https://discoverag.com/">https://discoverag.com/</a>  • Podcast: <a href= "https://pod.link/1615443750">https://pod.link/1615443750</a>   • Instagram: <a href= "https://instagram.com/discoveragpodcast">https://instagram.com/discoveragpodcast</a>    🤝PARTNERS AND SPONSORSHIPS <a href="https://marytfaber.com/">MARY T FABER</a> Bookkeeping Services for Rural Entrepreneurs <a href="https://ourfarms.com/">OUR FARMS</a> Code "DISCOVER" 10% <a href="https://tryarmra.com/discover">ARMRA COLOSTRUM SUPPLEMENT</a> Code "DISCOVER" 15% off (first order) <a href= "https://sweetwaterpillows.com/?srsltid=AfmBOoop-xkAZ-lOwFQk3sB3W0XKqXegO40W3Nrg0MGLStxFH6TLgXdg"> SWEETWATER PILLOWS</a> Code "DISCOVER" for a free tote <a href="https://toupsandco.com/DISCOVERAG">TOUPS & CO</a> Use link for 20% off <a href="https://www.farmwifetallow.com/">FARM WIFE TALLOW</a> Code "DISCOVER" 10% off <a href="https://turtleboxaudio.com/">TURTLEBOX OUTDOOR SPEAKERS</a> Code "DISCOVER" free hat <a href="https://cozyearth.com/">COZY EARTH</a> Code "DISCOVER" 40% off <a href="https://sunriseflourmill.com/">SUNRISE FLOUR MILL</a> Code "DISCOVER" 10% off <a href="https://www.duckworthco.com/">DUCKWORTH</a> Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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