What if the key to protecting your business and sanity is actually learning to care less? In this episode, we share how our unorthodox Word of the Year—"care less"—helped us step back from constant urgency, emotional overload, and decision fatigue. We talk about naming our non-negotiables, especially around safety and standards, while letting go of guilt and overinvestment in pricing pushback, employee drama, and social media opinions. We walk through the practical tools we used, like decision deadlines, "good enough" standards, and release phrases that helped us move from dwelling to doing. By the end, we show how caring less about the wrong things made room for more joy, clarity, and confidence in our life and business. Main topics: <ul> <li>Redefining what "care" means</li> <li>Combating decision fatigue with structure</li> <li>Setting firm non-negotiable standards</li> <li>Emotional detachment vs. apathy</li> <li>Making faster, value-driven decisions</li> </ul> Main takeaway: "It's really important to recognize that caring more is not the same as caring well." In pet care, we're taught that the more we care, the better we are—but that mindset can quietly drive us straight into burnout. In this episode, we talk about how we learned to protect our emotional bandwidth by deciding what truly deserves our deepest care and what doesn't. We share how setting decision deadlines, naming our non-negotiables, and releasing imagined reactions from clients and employees changed how we lead. If you've ever felt crushed under the weight of caring about everything, this conversation will help you care well where it counts—and let the rest go. Links: <a href= "https://www.petsitterconfessional.com/starterpacks" target= "_blank" rel="noopener">Check out our Starter Packs</a> <a href= "https://www.petsitterconfessional.com/discounts" target="_blank" rel="noopener">See all of our discounts!</a> <a href= "https://www.protrainings.com/courses/10-pet-first-aid/topic" target="_blank" rel="noopener">Check out ProTrainings</a> Code: CPR-petsitterconfessional for 10% off 📞 Call us: <a href= "tel:+16363648260">(636) 364-8260</a> Follow us on: <a href= "https://www.instagram.com/petsitterconfessional">Instagram</a>, <a href= "https://www.facebook.com/petsitterconfessional">Facebook</a>, <a href="https://twitter.com/psconfessional">Twitter</a> Email us at: <a href="mailto:petsitterconfessional@gmail.com" target="_blank" rel= "noopener">petsitterconfessional@gmail.com</a> <a href="https://www.petsitterconfessional.com/episodes/654" target="_blank" rel="noopener">Full show notes and transcript</a> Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: <a href="https://www.patreon.com/psconfessional" target= "_blank" rel="noopener">❤️ Our AMAZING Patreon Supporters</a> Pet Sitters Associates Visit: <a href="https://www.petsitllc.com" target="_blank" rel="noopener">https://www.petsitllc.com</a> Code: Confessional

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654: The Phrase That Changed Our Year

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