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<li>Podcasts are becoming multiplatform - audio, video, short-form, social and newsletters - and audiences are switching between them. That's one of the findings of <a href="https://podnews.net/press-release/podcast-atlas">a new piece of research: The Podcast Atlas</a> by Sounds Profitable, which gets covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this one) - which "create direct, owned relationships that are independent of platform algorithms. Among newsletter subscribers, 87% said podcast newsletters lead them to listen to episodes".
<ul>
<li>We also learn that audio and video listeners demonstrated nearly identical episode completion rates.</li>
</ul>
</li>
<li><a href="https://podnews.net/press-release/scottish-podcast-awards-winners-26">The winners of the Scottish Podcast Awards were announced</a>. The Podcast of the Year went to comedy show <a href="https://podnews.net/podcast/i11f7u"><cite>The Ford & Shelby Show</cite></a>. </li>
<li><a href="https://podnews.net/press-release/iheart-amazon-ads">iHeartMedia announced an expanded relationship with Amazon Ads</a>. iHeartMedia customers can now leverage Amazon DSP; iHeart is also a local reseller of its audio and video inventory.</li>
</ul><a href="https://podnews.net/update/podcast-atlas-multiplatform">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3534/2026-06-29" rel="sponsored">FREE Content Collaboration session for podcasters.</a> &mdash; Looking to be a guest or find guests? In this 100% FREE Podcasting Business School meet-up, podcasters will have the opportunity to network and seek collaboration opportunities with other podcasters.</li><li><a href="https://podnews.net/class-click/3523/2026-06-29" rel="sponsored">🚨 Make the Most of July</a> &mdash; Only 2 days left to lock in self-serve campaigns running 7/1-7/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!</li><li><a href="https://podnews.net/class-click/3560/2026-06-29" rel="sponsored">The Podcast Atlas</a> &mdash; Join Sounds Profitable&#39;s Tom Webster for a live webinar on July 1, as we explore the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together.</li></ul>Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Buzzsprout</a>, <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Mowpod</a>, <a href="https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podbean</a>, <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The $100 MBA</a>, <a href="https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The Podglomerate</a>, <a 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