Digital marketing and media expert Tom Lavecchia talks to Gene about the history of search, including Yahoo and the rise and dominance of Google. He provides insights on a rapidly evolving trend that's poised to disrupt the search engine landscape: TikTok Search. With over a billion active users, TikTok's search functionality is gaining traction, and La Vecchia believes it has the potential to challenge Google's dominance, resulting in an erosion of its overwhelming market share. He focuses on TikTok's visual search short-form video format that, he says, revolutionizes how we search and consume information. In emphasizing TikTok's potential, he explains that its user base is skewing younger, with 70% of online teens aged 13-17 using the platform. As this generation grows, according to Lavecchia, their search habits will shape the future of online discovery. He also talks about the growing impact of AI and how it'll impact a number of industries. Is it a good thing or not? This is a fascinating look at our online search future, an episode you won't want to miss. Here's a link to his views on the subject: https://thedigestonline.com/nj/how-new-jersey-businesses-can-leverage-tiktok/

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June 8, 2024 — Tom Lavecchia

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