Today’s guest is a Latin music powerhouse whose pen has changed the game globally. With a genre-defying catalog that spans regional Mexican, reggaeton, pop, and bachata, he’s crafted chart-topping hits that cross borders and break records. His work has earned him 26 Grammy wins, making him one of the most decorated writers in the industry today. But beyond the accolades, he’s a true musical chameleon—effortlessly fusing cultural roots with modern sounds to create melodies that resonate worldwide. He brings heart, hustle, and authenticity to everything he touches.And the writer is… Edgar Barrera!00:00 Intro: 27 Grammys and Counting02:00 Growing Up on the Texas-Mexico Border07:30 Breaking Tradition in Latin Music10:30 Globalizing Regional Mexican Music16:00 Teaching Writers to Own Their Publishing20:00 The Business of Songwriting30:00 Writing for the Next Generation34:00 Patience Over Virality38:00 How Maluma Changed My Career44:00 The Difference Between LA and Miami Studios48:00 Why Shakira Is a Studio Perfectionist53:00 Watching Ariana Grande Record a Perfect Take57:00 Meeting Max Martin (And Getting Starstruck)65:00 Dreaming Beyond Latin Music70:00 The Real Peso Pluma Story75:00 Loving Music Beyond Awards<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Ep. 208: Edgar Barrera | The Max Martin of Latin Music

And The Writer Is...with Ross Golan

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