Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.LINKS:<a href="http://linkedin.com/in/jakez" target="_blank" rel="ugc noopener noreferrer">Connect with Jake on LinkedIn!</a><a href="https://www.ooux.com/foundations" target="_blank" rel="ugc noopener noreferrer">Sign up for OOUX Foundations</a><a href="https://www.ooux.com/waitlist" target="_blank" rel="ugc noopener noreferrer">Join the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)</a><a href="https://forum.ooux.com/posts/orca-series-11-ctas-that-align-teams-and-earn-trust-cta-prioritization-with-jake-zukowski" target="_blank" rel="noopener noreferer">Continue the conversation on the OOUX Forum!</a>

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079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski

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