In this episode Kate chats to Tom Kelton, CEO and Co-founder of Pentaro, a telemarketing and business development agency.Tom discusses how he co-founded Pentaro and explains the company’s rapid growth, the skills and mindset required to run a business, and the impact of his university studies. The conversation also touches on the challenges and opportunities in the telemarketing industry, including the rise of AI, and Tom’s advice for aspiring entrepreneurs.<a href="https://york.joinhandshake.co.uk/edu/articles/3714" target="_blank" rel="noopener noreferer">Transcript and useful links</a>

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