<p>In a world that urges you to climb higher, build your image, and expand your influence, life can feel like a competition where your worth is measured by how much you’re seen. But John the Baptist points to a better way. When the crowds left him for Jesus, he didn’t get angry or defensive—he was thrilled and said, “He must increase, but I must decrease.” That wasn’t failure; it was freedom. Freedom from the treadmill of self-promotion, freedom from the desperate need to be noticed. When you stop striving to matter more, you’ll discover your truest purpose and deepest joy in making much of Jesus, rather than yourself.</p>


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