Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market.
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Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.
 
The News:
<ul>
 <li>This is looking like a smart new venture: <a href="http://rankings.io">Rankings.io</a> has acquired <a href="https://rankings.io/blog/welcome-gladiator-law-marketing/">Gladiator</a>.</li>
 <li>Aw, shucks—Chris Dreyer <a href="https://rankings.io/best-law-firm-seo-company/">named us as top SEOs.</a> Thanks, Chris!</li>
 <li>Aaaaand, another acquisition, if you care to know — <a href="https://www.reuters.com/business/adobe-nears-19-billion-deal-software-provider-semrush-wsj-reports-2025-11-19/">SEMRush (an SEO tool) was purchased by Adobe</a>.</li>
 <li>Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both <a href="https://openai.com/index/gpt-5-1/">ChatGPT</a> and <a href="https://blog.google/products/gemini/gemini-3-gemini-app/">Gemini</a>, we’ll all get there eventually.</li>
 <li>Conrad’s spidey senses are tingling… Floyd Mayweather got into the law through <a href="https://themoneyteamlawfirm.com/">The Money Team Law Firm</a>, and is now entering the legal marketing realm. Hmm. </li>
 <li>Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube. </li>
</ul>
Suggested LHLM Episodes:
<ul>
 <li> <a href="https://youtu.be/prSvWGFaXgM">Local SEO 2024: How to Rank with Local Falcon</a>
</li>
</ul>
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