In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency&nbsp;<a href="https://18sixty.uk/" rel="noopener noreferrer" target="_blank">18Sixty</a>, Sadler shares how the charity pulled off its biggest fundraising year to date and how she's built the team for growth.The British Heart Foundation's most recent financial results showed the&nbsp;charity generated £108.4m from legacies, while its other fundraising efforts raised £58.2m, a 22% increase on the previous year. Current president of Women in Advertising Communications Leadership (WACL), Sadler also shares her priorities for the year and how the industry can do better on equality.Extra reading: <ul><li><a href="https://wacl.info/campaigning/50-ceo-playbook/" rel="noopener noreferrer" target="_blank">WACL 50% CEO Playbook</a></li><li>British Heart Foundation's <a href="https://www.marketingweek.com/british-heart-foundation-marketing-record-breaking/" rel="noopener noreferrer" target="_blank">2024/25 financial results</a></li></ul><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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