There was a time when Canadians didn’t believe in Canadian music...unless someone else told us it was good first.
To celebrate Canada Day, we're exploring how that mindset changed, and how Canada went from cultural insecurity to producing one of the most influential rock movements of the 1990s. From early radio bias and the “Guess Who?” prank, to CanCon rules, FACTOR funding, the rise of FM radio, and the national impact of MuchMusic, this is the long story of how a domestic music industry was built...piece by piece.
We trace the conditions that led to the CanRock explosion of the ’90s, spotlighting key artists and moments along the way: Rush, Martha and the Muffins, Blue Rodeo, The Tragically Hip, Sloan, Our Lady Peace, I Mother Earth, and many more. 
We also dig into the demographics, economics, and cultural shifts that turned Canadian bands into hometown heroes...and international stars.
It took decades, smart policy, and a generation ready to embrace its own voice...but the payoff was enormous.
This is the story of how Canadian rock found its confidence…and changed everything.
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The Roots of the CanRock Explosion of the 90s

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