The promise of technology is efficiency, but the core of community building still lies in authentic human connection. The current nonprofit sector finds it hard to balance automation with meaningful touchpoints that foster trust, vulnerability, and genuine relationships. This conversation explores the intersection of community and technology, emphasizing how nonprofit organizations can avoid over-engineering relationships, understand the ebb and flow of engagement, and harness the power of simple but personal gestures. 
Tasha Van Vlack is the CEO of Community Hives, a global peer-connection platform that helps organizations to strengthen their communities, whether through technology, strategy, or hands-on consulting. With a passion for bringing people together and with the belief that right connections can change everything, Tasha’s diving headfirst into scaling relational tech and dreaming up what’s next for human-first connection tools. She sits down with Mallory to talk about how nonprofits can leverage modern technologies not to replace but to support authentic communities by blending automation with personal touchpoints. 

In this episode, you will be able to:
- Learn how to balance automation with authentic human touchpoints.
- Learn the importance of embracing the natural ebb and flow of engagement.
- Discover how simple but personal gestures can have an enormous impact on relationships.
- Learn why vulnerability, flexibility, and active participation is essential in building trust. 

Get all the resources from today’s episode <a href="http://malloryerickson.com/podcast/207-the-culture-of-fundraising-storytelling-trust-and-identity-with-marcus-collins">here</a>. 

Support for this show is brought to you by <a href="http://practivated.com">Practivated</a>. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at <a href="http://practivated.com">practivated.com</a>

Connect with me: 
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation<a href="https://www.whatthefundraisingcommunity.com/share/ENiR0j2Jbs216655?utm_source=manual"> at this link</a>.

If you’re looking to raise more from the right funders, then you’ll want to check out my<a href="https://malloryerickson.com/free/"> Power Partners Formula</a>, a step-by-step approach to identifying the optimal partners for your organization.<a href="https://malloryerickson.com/free/"> This free masterclass</a> offers a great starting point.

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