How do you take one complex medical concept and make it clear, accurate, and actionable for both clinicians and patients, without losing credibility?If you’re a CME writer, you know the challenge of translating science into education that actually sticks. But as more CME projects tether clinician education with patient-facing components, the real test is flexing your craft to serve two very different audiences at once. Get this right, and you not only improve learning, you expand your professional scope and impact.In this episode, you’ll discover:<ul><li>How to apply practical frameworks to dual-audience writing.</li><li>Structural techniques that make content engaging, empathetic, and accessible.</li><li>A simple 3-sentence exercise to sharpen clarity for patients and precision for clinicians—anytime, anywhere.</li></ul> 🎧 Tune in now and learn how to expand your CME writing craft into dual-audience education with one portable tool you can start using today.ResourcesResources to support plain language, readability, and accessibility.&nbsp;<ul><li><a href="https://readable.com/readability/" rel="noopener noreferrer" target="_blank">https://readable.com/readability/</a></li><li><a href="https://www.w3.org/WAI/cognitive/" rel="noopener noreferrer" target="_blank">Cognitive accessibility</a></li><li>The<a href="https://www.ahrq.gov/health-literacy/patient-education/pemat.html" rel="noopener noreferrer" target="_blank"> Patient Education Materials Assessment Tool</a> (PEMAT)&nbsp;</li><li><a href="https://www.cambridge.org/core/journals/journal-of-clinical-and-translational-science/article/informed-consent-form-navigator-a-tool-for-producing-readable-and-compliant-consent-documents/74B4D0BE6BF164EA66C549E079DFE6A5" rel="noopener noreferrer" target="_blank">Informed consent navigator tool</a></li><li><a href="https://pemsuite.org/How-to-Guides/WG5.pdf" rel="noopener noreferrer" target="_blank">Plain Language Summaries</a></li><li><a href="https://www.hqontario.ca/Portals/0/Documents/pe/quick-tools-checklist-communicating-clearly-pc.pdf" rel="noopener noreferrer" target="_blank">Plain Language Checklist for Health Professionals&nbsp;</a></li><li><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5047847/" rel="noopener noreferrer" target="_blank">Plain language in biobank consent&nbsp;</a></li><li><a href="https://plainlanguagenetwork.org/plain-language/what-is-plain-language/" rel="noopener noreferrer" target="_blank">Plain Language Association</a></li><li><a href="https://www.w3.org/WAI/cognitive/" rel="noopener noreferrer" target="_blank">Cognitive accessibility</a></li><li><a href="https://www.cambridge.org/core/journals/journal-of-clinical-and-translational-science/article/informed-consent-form-navigator-a-tool-for-producing-readable-and-compliant-consent-documents/74B4D0BE6BF164EA66C549E079DFE6A5" rel="noopener noreferrer" target="_blank">Informed consent navigator tool</a></li></ul> Episodes Mentioned<ul><li><a href="https://www.writemedicine.com/crafting-accessible-and-inclusive-medical-content/" rel="noopener noreferrer" target="_blank">EP31</a>: Cultivating a Visual Mindset with Karen Roy and Bhaval Shah</li><li><a href="https://www.writemedicine.com/nurture-connection-tell-them-a-story/" rel="noopener noreferrer" target="_blank">EP 41</a>: Nurture Connection-Tell them a Story with Ben Riggs</li><li><a href="https://www.writemedicine.com/crafting-accessible-and-inclusive-medical-content/" rel="noopener noreferrer" target="_blank">EP109</a>: Crafting Inclusive and Accessible Medical Content with Virginia Chachati</li></ul> Practice: Explain one complex idea in three sentences, twice—once for patients, once for clinicians.Take one complex concept: SGLT2 inhibitors reduce heart failure hospitalizations.For patients:<ol><li>What it is: “These medicines help your kidneys release extra sugar, which also helps your heart.”</li><li>Why it matters: “That can mean fewer breathless days and fewer hospital stays.”</li><li>What to do next: “Ask your doctor if one of these medicines could work for you, and share any kidney issues you’ve had.”</li></ol> For clinicians:<ol><li>Mechanism and trial anchor in one sentence.</li><li>Link to the guideline.</li><li>Patient selection + monitoring.</li></ol> Here’s why this exercise matters: most adults in the U.S. read at about an 8th grade level, and nearly 1 in 5 at or below 5th grade. When we condense a complex medical concept into three short sentences—plain, clear, active—we’re not “dumbing down.” We’re writing accessibly, building trust, and giving patients a fair chance to participate in their care.This 3-sentence rule is your portable tool for making health literacy visible in practice. And the bonus? It sharpens your clinician writing too—forcing clarity, precision, and focus on what truly matters.Mentioned in this episode:Outcomes Architect SprintWant to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].CMEpaloozaCMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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Expand Your CME Medical Writing Skills: Dual-Audience Strategies for Patient and Clinician Education

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